BikeShack is a winter bike storage startup that commissioned me to design their website and develop a web-based registration and signup system to gauge interest and notify potential customers.

The design is unique in that it forgoes the use of many images in favor of SVG replacements, icon fonts, and CSS3 effects (like gradients) that both reduce the amount of requests being made (reducing load times), and have better support for HiDPI displays, like those on recent MacBook Pro’s and many mobile devices. In cases where images are used, alternative high-resolution versions can be served, meaning that the site looks beautiful and functions perfectly on Retina displays.

The backend is powered by ExpressionEngine for easy content management and a custom-developed signup and registration system for tracking interest at the various company locations.